Most people do not have a fair idea as to what graphic design actually is. You generally may think a graphic designer designs logos or maybe is a person who knows how to use Adobe Photoshop well. Many designers actually do such things but these are actually small elements of the bigger picture.
Graphic Design Surrounds you Everywhere
Graphic Design is around you everywhere. Do you have a message or product you want people to know about. If you wish to communicate your message in a visual and creative way you will make use of graphic design to get your message across. You can observe the work of a graphic designer when you pour your morning cereal till you wait at the bus stand to catch the bus home. You just can’t avoid graphic designing in the modern world.
Graphic design gives a visual solution to your problem
A graphic designer makes use of many things to provide a solution to potential clients. Some of them include
Graphic designers work as visual problem solvers. They specialize in fields such as
- Digital Design
Graphic design is essential in movie posters, concert tickets, and corporate reports and even in your favourite apps. Graphic design helps gain reader attraction and facilitates to understand what the client actually wishes to say.
Graphic design communicates your brand with great business cards and enchants brochures, billboards and even logos.
Graphic Design is all about communication
Good communication skills are a vital ingredient in a designer’s tool kit. Designs may look good when they are jotted down with a pen but the real designing starts way before that. The designing process starts off from listening and interpreting the client needs. You have to identify the underlying problem of the client. When this identification is completed the designer can then communicate with the client to work on a visual problem for the solution. The graphic designer establishes a visual solution to impact the target audience in a effective way.
The tools of graphic design
Professional graphic designers possess a creative mind and have an artistic inclination. However a good graphic designer also requires sharp observation and thinking skills before they can actually start off with a physical solution.
Graphic designers use a combination of art and technology to come up with the best solution.
This is a traditional tool used by graphic designers to jot down their rough ideas. These ideas are later developed further using other tools and technology.
Computers have now become an essential tool in the field of graphic design. Hardware such as tablets facilitates designers and broadens their creative freedom they have on the sketchpad.
Technology has rejuvenated graphic designing. Specialized software such as Adobe Illustrator and Adobe Photoshop help to create impressive illustrations, enhance simple photographs, stylize text and synergize all the pieces in incredible layouts.
Also Read: 5 Underrated Tools for Graphic Designers